Multinational Firms
Why multinational companies are created
To operate in many different countries and provide goods and services all around the globe
The begin business activities in other countries to avoid trade barriers
They want aim to understand the tastes and needs of their customer by employing their marketing staff in the country
Reasons for the growth of multinational companies
Reduced costs by operating in 3rd world countries
People demanding foreign products
Globalisation
Businesses want to avoid trade barriers
It is very important to understand the behavior of people in order to make them customers
